GeoLink Asynchronous Avails
GeoLink is InMarket’s self-service marketing DSP platform. We got user complaints over the long wait time it took to get avails back for campaign setup, and it was so bad that one big client threatened to leave us if we didn’t fix it within the next 3 months.
The effort started with research, and ended up with a feature release “asynchronous avails” that reduced the average campaign setup time from 49 mins to 16 mins, retained extra $6.7M client spend, and helped the product to win "Product of the Year" at Business Intelligence Group's 2022 Sales and Marketing Technology Awards!
3 Weeks (2021)
In-house (InMarket GeoLink Team)
Lead Product Designer (Myself), Product Manager, Lead Engineer, Sales Director, Account Managers
User Interview, Persona, Survey, Ideation, Concept Testing, User Flow, Prototyping