GeoLink Reports is the reporting platform for GeoLink (marketing DSP). We got complaints from the users (clients) about how hard it was to use GeoLink Reports. The PM was also on the same page and prioritize the problem for the quarter, so I was able to look into it.
The effort started with research, and ended up with a brand new redesign that improved the usability from above-average to excellent (SUS score from 72.5 to 91.25), and contributed to the 52% revenue growth YOY.
5 Weeks (2021)
In-house (InMarket GeoLink Team)
Lead Product Designer (Myself), Product Manager, Lead Engineer, Sales Director, Account Managers
User Interview, Persona, Survey, Ideation, User Flow, Prototyping, Usability Testing